Hi! I’m Lucinda. I’m excellent at coming up with marketing and messaging ideas then making them happen. Many of my clients are colleagues, former bosses, friends and referrals. They call me because they know I will get the job done and make their lives easier.
Previous Roles & Responsibilities:
Wise Planning, Client Services Director
Robis Elections, Client Collaboration Director
The Morton Arboretum, Marketing Manager
NAB Conference, Communications/Leader
Oak Leyden Development Services, Development Director
Alivio Medical Center, Development Officer
Mead Corporation, Account Manager
Auxiliary of Northwestern Medicine CDH & Delnor Hospital, Executive Board Member
Illinois Wesleyan U. Parent Board, Member
Latino Youth Board of Directors, Member
M.A. Communications, Research & Strategy
B.A. Communications, Broadcasting
I help you communicate in clear and creative ways.
I can energize your communications strategies and content to effectively reach your customers, members, donors and constituents. Whether you need several snack-size posts or an in-depth marketing plan, you can count on me. I work seamlessly with you and your team. I will help you meet your goals by delivering on target, on time and on budget.
Here are 4 things about me that will matter to you:
I can wear a lot of hats. I am a highly strategic, creative leader and communicator who has served in a diverse array of sectors, from nonprofit to corporate to government. For more than 30 years, I have successfully navigated marketing, public relations and fundraising terrains. I can lead, manage, plan, write and coach.
I have your back. I assess plans, projects and content from all angles. I’ll ask: Could this tagline have an unintended double meaning? Is a fundraiser idea fabulous but off-brand? Have we forgotten to survey a key stakeholder? If I see a potential misfire, I’ll let you know.
I am aware. Having lived and worked in diverse, multicultural and bicultural settings, I bring a unique cultural awareness and sensitivity. I understand the tremendous power and responsibility of language and design.
I know people. If you need work on a project that is outside of my skill set, I’ll help you find the right fit. I never want to be “all hat and no cattle,” as my Texan relatives say. I am rich in talented colleagues who excel in their fields. I can bring them in on the project or you can work directly with them.
Why you may want me to jump in at any point …
Are you a bit bogged down by the tyranny of the urgent? Would you like to take advantage of more opportunities but are blocked by capacity issues? I understand because I’ve been there. I’ve served as a leader, team member, collaborator and consultant for multiple organizations and many initiatives:
Sectors
Nonprofit: Museum/public garden, healthcare, education, social service, faith-based, environmental, arts and international
Private: Creative agencies (digital, marketing and media), consulting agencies (strategy and research), network television, technology, small business, food service and manufacturing
Public sector: Local and state governments
Initiatives
Marketing: Integrated marketing strategy, multichannel campaigns, multiplatform ad concepts, marketing copy and more. Excel at delivering ideas and content for social media, websites, podcasts, video and print
Public Relations: Media outreach strategy, press release content and media pitches
Fundraising: Diversified fundraising strategy, donor communication, grant writing and special event management (virtual and live)
Portfolio
I have a vast portfolio and can share specific samples related to your area of need. Here are few examples. Much of my work has been in collaboration with some of the best digital creatives and marketing strategists in today’s market. I will always give credit where credit is due when I show you my work. In short, you’ll know what I did and what was a team effort. Take a look.
Promise
I’ll be clear with you regarding deliverables, time frame and cost.
LucindaArmas 