Work

You’ll hire me if you think I can make your project/results/team/life better. Below are a few examples of how my involvement made things better. Since you have a unique project with its own set of opportunities and challenges, reach out. We can talk about how I can get you to better.

Brown Cow Ice Cream Parlor, Creamery & Bakery

Current client. The Brown Cow is an award-winning, old-fashioned ice cream parlor in Forest Park, IL. It is one of the very few Chicagoland parlors that make their own ice cream in-house. The Brown Cow recently achieved the highest revenue generation in its 20-year history.

I provide content, images, and design for this top-rated ice cream parlor including:
–> Social media accounts with 8,000+ followers. Results include sold-out products and events, audience engagement, press coverage, and consistent branding. Accounts include Facebook, Instagram, and Google Business Profile. I collaborate with the TikTok content creators to coordinate and leverage video content.
–> Website. Update and provide content to promote in-store visits, online purchases, party bookings, and wholesale business.
–> Print promotional pieces. In-store promotions, rack cards, brochures, signs and other analog tools.
–> Press relations. Reach out to local press to garner coverage and position The Brown Cow’s founder, Connie Brown, as a local business leader, community investor and, of course, gourmet ice cream expert.

Verve Marketing Group

Current client. Verve Marketing Group is an award-winning digital marketing agency based in Chicago. I work with Verve’s stellar team as a contractor. Client assignments include social media content and management, brand and market research, blog writing, and more.

For example: Particle Technology Labs (PTL) is a Verve Marketing Group client. I am on the team providing ongoing multi-channel marketing services to PTL. Since engaging Verve, this client has seen a 142% increase in site traffic. I create weekly social media posts (Facebook and LinkedIn) and articles and news releases for PTL.

I am one of the content creators for their social posts (Facebook, Instagram, LinkedIn) and blogs for Verve.

Lokhorst Consulting/Your Best Leadership

Client. There are an estimated 60,000 business coaches and 40,000 professional speakers in the United States today. How do you choose among the thousands? I worked with Jon Lokhorst (coach, speaker, trainer, and author) to develop his messaging strategy and upgrade his website in tandem with his book launch in 2021. The key? Recognizing that the site’s visitor needs to take a weight off their shoulders. That weight could be a stalled career, a disconnected team, or an urgent need for a keynote speaker.

Note: Since 2021, Jon has continued to develop his brand (rebranding from Lokhorst Consulting to Your Best Leadership) and keeping his website fresh (updating with new content).

What content and messaging strategies might I be able to create for you? Let me know.

The Morton Arboretum

Former employer. Our stellar marketing department, of which I was the Marketing Manager, completed more than 600 projects annually for this expansive tree museum. Our team collaborated throughout the organization to create marketing, fundraising, and educational campaigns and collateral (digital, print, OOH, broadcast). We were responsible for guarding and implementing the carefully articulated and beautifully crafted Morton Arboretum brand. Whether a digital ad campaign or a soil science brochure, we ensured each initiative was on brand and on target with the intended audience. I am particularly proud of my role in our integrated marketing campaigns for major outdoor art exhibitions, summer concert series, and seasonal attractions. These initiatives resulted in record-setting traffic and revenue. Are you already thinking about ways I can help you achieve your ambitious goals? Let’s talk.